If a picture is worth a thousand words, a video is worth much more! Quite frankly, it's easier to show a potential customer what your product can do rather than simply tell them.
According to a 2015 study, 70% of the top 100 search listings on Google are video results.* Add this to the organic boost you get from video on Facebook and you will certainly find more eyes on your brand.
As smart phones become more ubiquitous and faster, internet becomes more widely available. Consumers are keen on watching videos!*