When you present your product or idea in an animated video, consumers are more likely to respond. A recent study by Comscore found that 64% of users are more likely to purchase a product after viewing a video.
Motion graphics are pieces of digital footage or animation which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.
With animation, you have ample opportunity to add colors and motion graphics that are relevant to your brand. Potential customers are far more likely to remember a video than a written article.